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cost per response

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  • Cost Per Engagement — (CPE) is an online advertising pricing structure introduced into the market in 2008. [ [http://www.techcrunch.com/2008/07/09/videoegg launches new video ad units maybe youtube should pay attention TechCrunch] , TechCrunch (2008 7 9)] Differing… …   Wikipedia

  • Cost per action — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Cost per engagement — The term Cost Per Engagement was originated in late 2006 by Highedge, Inc., the company that developed the Brickfish social media advertising network. Highedge, Inc. owns the Cost Per Engagement trademark. Cost Per Engagement is the online… …   Wikipedia

  • Cost per Lead — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • cost per acquisition — /ˌkɒst pər ækwɪ zɪʃ(ə)n/ noun the average cost for each acquisition of a new customer in response to an advertisement. Abbr CPA …   Marketing dictionary in english

  • cost per inquiry — /ˌkɒst pər ɪn kwaɪəri/ noun the average cost for each inquiry in response to an advertisement …   Marketing dictionary in english

  • Per inquiry advertising — (PI) also known variously as cost per lead (CPL), pay per lead (PPL) or cost per action (CPA) is a form of direct response marketing in which the advertiser receives free ad time and space while paying only for results. In return, the advertiser… …   Wikipedia

  • Cost of electricity by source — The cost of electricity generated by different sources measures the cost of generating electricity including initial capital, return on investment, as well as the costs of continuous operation, fuel, and maintenance. The price is normally… …   Wikipedia

  • Cost of conflict — is a tool which attempts to calculate the price of conflict to the human race. The idea is to examine this cost, not only in terms of the deaths and casualties and the economic costs borne by the people involved, but also the social,… …   Wikipedia

  • Cost-plus pricing — is a pricing method used by companies to maximize their profits. The firms accomplish their objective of profit maximization by increasing their production until marginal revenue equals marginal cost, and then charging a price which is determined …   Wikipedia

  • Demand response — This article is about the electrical concept. For the transport concept, see Demand responsive transport. A clothes dryer using a demand response switch to reduce peak demand In electricity grids, demand response (DR) is similar to dynamic demand …   Wikipedia

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